King Abdullah Sports City

This sector plays a central role in realizing Saudi Arabia’s Vision 2030, which aims to diversify the economy, enhance quality of life, and position the Kingdom as a global destination. As cities evolve into vibrant, livable hubs, this sector demands seamless integration of design, functionality, and sustainability to create spaces where people connect, live, and thrive. Prime partners with clients to shape iconic developments that blend innovation with commercial performance, from luxury hotels and resorts to integrated lifestyle and retail destinations. By applying worldwide best practices in planning, governance, and delivery, Prime ensures every project contributes to the Kingdom’s ambitious transformation, turning visionary ideas into destinations that inspire, engage, and endure.