Wadi Safar Mazra’ah Experience Centre

This sector plays a central role in realizing Saudi Arabia’s Vision 2030, which aims to diversify the economy, enhance quality of life, and position the Kingdom as a global destination. As cities evolve into vibrant, livable hubs, this sector demands seamless integration of design, functionality, and sustainability to create spaces where people connect, live, and thrive. Prime partners with clients to shape iconic developments that blend innovation with commercial performance, from luxury hotels and resorts to integrated lifestyle and retail destinations. By applying worldwide best practices in planning, governance, and delivery, Prime ensures every project contributes to the Kingdom’s ambitious transformation, turning visionary ideas into destinations that inspire, engage, and endure.

Real estate development stands as a key pillar in achieving Saudi Arabia’s Vision 2030, driving economic diversification, urban growth, and sustainable investment opportunities across the Kingdom. As the demand for modern, integrated, and livable environments continues to rise, this sector shapes the very foundation of thriving cities and communities. Prime works alongside developers, investors, and government entities to bring visionary real estate projects to life, from residential and commercial complexes to master-planned developments that redefine urban living. Through strategic planning, governance excellence, and market insight, Prime ensures that every development delivers enduring value, aligns with national aspirations, and contributes to a more dynamic and resilient built environment.

This sector holds a special place in Saudi Arabia’s Vision 2030, which emphasizes the preservation of cultural identity, the revitalization of historical sites, and the promotion of sustainable tourism. As the Kingdom reimagines its heritage assets as engines for cultural and economic growth, this sector bridges the past with the future transforming legacy into opportunity. Prime supports this transformation through the management and delivery of heritage restoration and adaptive reuse projects that honor authenticity while embracing innovation. By combining meticulous planning, stakeholder engagement, and international conservation standards, Prime ensures that every project preserves the Kingdom’s rich legacy and transforms it into enduring cultural value for generations to come.